Our Story
Hi, I'm Stephanie - Owner of Eddie and Aster.
Eddie & Aster was created during a period of personal stress and burnout - a time when slowing down felt necessary, but not always easy.
Like many women, I found myself carrying a lot: responsibility, expectation, and the quiet pressure to keep going. In searching for something gentler, I realised how little space there was for wellness that felt supportive rather than demanding.
Eddie & Aster exists as a calm offering - a place for women to pause, reflect, and feel supported, without pressure or perfection.
Our Name
Eddie & Aster is named after two women who represent care, strength, and connection. Eddie is my mum, and Aster honours her late best friend - lovingly known as Patsy - whose memory is associated with a star.
The name reflects the heart of this space: woman to woman, rooted in care, remembrance, and quiet support.
Our Mission
To support women through thoughtful, accessible wellness tools that encourage slowing down, self-compassion, and reflection.
Eddie & Aster is built on the belief that wellness doesn’t need to be loud, complicated, or aspirational. It should feel human, grounded, and realistic - something that fits into real lives, not another standard to live up to.
Everything we create and curate is chosen with care, offering simple rituals and guidance designed to support women physically, emotionally, and mentally.
Our Vision
To create a trusted woman-to-woman wellness space. One rooted in honesty, calm, and connection.
Our vision is for Eddie & Aster to grow gently into a brand women return to when they need reassurance, clarity, or a moment of stillness.
A place that feels safe, familiar, and supportive through different seasons of life.
Above all, Eddie & Aster hopes to remind women that slowing down is not a failure - it’s a form of care.
